Manager, Digital Marketing (Media Buying, SEO & SEM)

Job Summary

Betopia Group is hiring a highly skilled, fast-moving, and performance-driven Media Buying Senior Executive / Assistant Manager who will manage multiple social media handles, execute and optimise paid media campaigns, and actively work on SEO & SEM initiatives.

The ideal candidate must be strong in media buying, social media management, tracking, troubleshooting, SEO, and SEM, with the ability to handle multiple brands and platforms simultaneously.

Candidates with an agency background will be given strong preference.

Salary: Negotiable

Key Responsibilities

• Media Buying & Performance Marketing
• Plan, execute, optimize, and scale paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other digital platforms
• Manage budgets, bidding strategies, audiences, creatives, and funnels to maximize ROI, ROAS, CPA, and conversions
• Conduct A/B testing on creatives, audiences, and campaign structures

Social Media Management (Multiple Handles):

• Manage and monitor multiple social media pages and ad accounts
• Ensure smooth daily operation of social platforms, business managers, and ad accounts
• Coordinate with content and design teams for organic and paid alignment

Troubleshooting & Account Management

• Troubleshoot issues related to:
• Ad disapprovals and policy violations
• Account restrictions or bans
• Pixel, CAPI, and tracking errors
• Sudden performance drops
• Maintain compliance with platform policies and best practices

Preferred Qualifications

Experience Requirement

• 5 to 6 years of hands-on experience in media buying and digital marketing
• Agency background preferred
• Proven experience managing multiple social media handles and ad accounts

Key Competencies

Strong expertise in:

• Meta Ads Manager & Business Manager
• Google Ads (Search, Display, YouTube) SEO & SEM best practices Google Tag Manager
• Facebook Pixel & Conversion API

Google Analytics

• Strong analytical mindset with data-driven decision-making
• Ability to troubleshoot technical and performance issues independently

Soft Skills & Competencies

• Highly proactive and execution-focused
• Strong problem-solving and troubleshooting skills
• Excellent multitasking and time-management ability
• Ownership mindset with accountability
• Comfortable working under pressure and tight deadlines